Developing the right marketing campaign for your online business

If you have recently started an online business, you are probably starting to realize that the biggest obstacle to overcome is learning how to market correctly. Starting an Online Business is not the hard part – it’s developing the right marketing campaign that can be a bit of a struggle. The wrong marketing campaign will wind up frustrating you and costing you a lot of hard-earned money. The right marketing campaign will target your audience and draw traffic to your website.

When you think marketing for your online business, think traffic. Getting traffic to your website is the number one way to build your home-based business. But what you want is to not only drive initial traffic to your website, but to make sure you maintain a high rank with search engines so that your target audience will keep coming back. So, if you’re Starting an Online Business, pay close attention to the following advice:

Firstly, get your website listed with a number of search engines. You may want to list yourself with search databases that are in your area of expertise. For example, if you have a website that sells travel packages, do your research to find out which search engines are primarily used for travel. Google, MSN and Yahoo are the three most popular search engines, so your first step is to make sure you are listed with at least one of these engines, if not all of them.

Secondly, anyone who is Starting an Online Business needs to understand the importance of content-based Internet marketing. Articles and press releases establish your online presence better than any other form of paid advertising will. By getting articles and press releases written about your online business, you will increase your traffic flow by an average of 30%. If you’re not a writer, not to worry, as there are many affordable article-writing services out there.

Thirdly, either start an e-zine or submit articles to existing e-zines. Really focus on all you can get out of e-zines: trading banner ads and classifieds, submitting articles to all available free e-zines out there and starting an online forum or message board linked to your e-zine of choice. Don’t forget to provide your website link and contact info at the end of the article.

Finally, anyone who is Starting an Online Business needs to immediately pool together all the available social networking mediums that are out there: Facebook, LinkedIn, Twitter, MSN, email lists and blogs. Social networking mediums such as these are free, simple to use and great ways to connect with people and market your product. You don’t have to use all the mediums out there, but make sure you’re using two or three (for example, Facebook and one or two blog sites).

The world of home-based businesses is like any other entrepreneurial industry – it takes work, commitment and a willingness to never stop promoting. The reason so many people fail at their online business is because they don’t understand the fundamentals of developing an online marketing campaign that works. Don’t be left in the dust by your online competitors: develop the right marketing campaign when Starting an Online Business today!


Cynthia James and her partner Paul Birdsall are owners of http://www.bootcamp.systemforchange.com and reviews popular home business ideas and opportunities. There most popular home business recommendation is the Copy Cat Blue Print at: http://copycat.systemforchange.com where you can simply plug into your very own money-making system in minutes!