Saturday, June 20, 2009

Developing the right marketing campaign for your online business

If you have recently started an online business, you are probably starting to realize that the biggest obstacle to overcome is learning how to market correctly. Starting an Online Business is not the hard part – it’s developing the right marketing campaign that can be a bit of a struggle. The wrong marketing campaign will wind up frustrating you and costing you a lot of hard-earned money. The right marketing campaign will target your audience and draw traffic to your website.

When you think marketing for your online business, think traffic. Getting traffic to your website is the number one way to build your home-based business. But what you want is to not only drive initial traffic to your website, but to make sure you maintain a high rank with search engines so that your target audience will keep coming back. So, if you’re Starting an Online Business, pay close attention to the following advice:

Firstly, get your website listed with a number of search engines. You may want to list yourself with search databases that are in your area of expertise. For example, if you have a website that sells travel packages, do your research to find out which search engines are primarily used for travel. Google, MSN and Yahoo are the three most popular search engines, so your first step is to make sure you are listed with at least one of these engines, if not all of them.

Secondly, anyone who is Starting an Online Business needs to understand the importance of content-based Internet marketing. Articles and press releases establish your online presence better than any other form of paid advertising will. By getting articles and press releases written about your online business, you will increase your traffic flow by an average of 30%. If you’re not a writer, not to worry, as there are many affordable article-writing services out there.

Thirdly, either start an e-zine or submit articles to existing e-zines. Really focus on all you can get out of e-zines: trading banner ads and classifieds, submitting articles to all available free e-zines out there and starting an online forum or message board linked to your e-zine of choice. Don’t forget to provide your website link and contact info at the end of the article.

Finally, anyone who is Starting an Online Business needs to immediately pool together all the available social networking mediums that are out there: Facebook, LinkedIn, Twitter, MSN, email lists and blogs. Social networking mediums such as these are free, simple to use and great ways to connect with people and market your product. You don’t have to use all the mediums out there, but make sure you’re using two or three (for example, Facebook and one or two blog sites).

The world of home-based businesses is like any other entrepreneurial industry – it takes work, commitment and a willingness to never stop promoting. The reason so many people fail at their online business is because they don’t understand the fundamentals of developing an online marketing campaign that works. Don’t be left in the dust by your online competitors: develop the right marketing campaign when Starting an Online Business today!


Cynthia James and her partner Paul Birdsall are owners of http://www.bootcamp.systemforchange.com and reviews popular home business ideas and opportunities. There most popular home business recommendation is the Copy Cat Blue Print at: http://copycat.systemforchange.com where you can simply plug into your very own money-making system in minutes!

Tuesday, June 16, 2009

Five Strategies For A Successful Internet Home-Based Business

In these times of economic uncertainty, wouldn’t it be nice to create a successful internet business that could provide you with a secondary income? Bills are piling up and people just can’t get ahead with their nine-to-five jobs. This is exactly why most people enter the world of Internet home-based businesses.

What is the difference between the average Joe and A successful Internet Business entrepreneur? Time, patience, commitment and adherence to some basic principles is what anyone who wants to succeed in the world of home-based businesses should stick to.

What are these five tried, tested and true pieces of advice to a successful Internet home-based business, you might ask? Find a mentor, develop a solid marketing campaign, don’t jump the gun at false leads and be realistic, stay focused and committed.

Finding a mentor, someone who is available for continuing education, instruction and support, is one of the most vital components to a successful internet home-based business – just be sure to do your homework so you don’t get duped. When choosing a mentor, do some digging. The Internet is still a fairly anonymous communication medium, which means that there are a lot of scam artists out there. Are there bad reports on this individual with your preferred business? Does this person have an established online presence? Is this person actually available for contact, or are they little more than smoke and mirrors?

Developing a solid marketing campaign is a multi-level process that is crucial to your online success with your home-based business. The most important thing about your marketing campaign is to be relentless and never stop promoting. A good mentor will advise you on such areas such as: article and press release writing, content-based marketing, , promoting through social network mediums and other ways to boost your search engine status.

Staying focused and committed means setting aside time each day to work at your home-based business. At the beginning stage, this is easy – because you’re excited and eager to earn a secondary source of income. But, as time rambles on, you may find your home-based business sits on the back burner as kids, full-time jobs and other commitments override your Internet business in priority. If you’re going to succeed in the world of home-based businesses, you have to work at it every day, on both your business itself and your marketing campaign.

Don’t jump the gun at false leads. Watch out for home-based business opportunities that simply sound too good to be true. Your mentor should show you the dangers in paying too much for false leads. Trust your instincts.

Be realistic. If you’re one of many who honestly believe you’re going to become the next “overnight millionaire”, then turn off your computer and don’t bother turning it on again. People who feed into such hype are the same people that make online scam artists millionaires….and the cycle goes on and on and on…

The reality is if you heed the advice given to you here, do your research and head into your home-based business with both eyes wide open, you are well on your way to earning a reliable secondary source of income. There are people out there who have actually quit their nine-to-fives due to their online entrepreneurial success – and you can become one of them. Get smart and start your home-based business today!

Cynthia James and her partner Paul Birdsall are owners of http://www.bootcamp.systemforchange.com and reviews popular home business ideas and opportunities. There most popular home business recommendation is the Copy Cat Blue Print at: http://www.copycat.systemforchange.com where you can simply plug into your very own money-making system in minutes!